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Event Details


Want to succeed in social media? Get ready to up- skill, save time and get more from your social media channels in this three - hour training session, designed to help you use social more strategically. From better planning to more effective communication, a good strategy provides the framework for using the right channels, for the right content, to reach the right people. 

What's our goal? 

To provide you with a strategic framework for engaging in the current digital space and the social media channels within it. 

To help us achieve this we'll share with you when and how to draw on the digital standards 'How to Use Social Media Guide', how to complete a knock-out Strategy and when you need to seek approval in a government setting.

Who should attend? 

Social media managers, coordinators and content channel owners with some basic knowledge of 

What will you leave with? 

You'll leave this session knowing how to start:

  • Using the right social media channels for you
  • Defining your strategy effectively and setting your goals
  • Tailoring content your audience will engage with Measuring and optimising your activity 

What you need:

To get the most out of this session, come with:

  • your laptop
  • a picture or piece of content


Helen Andreou


M101 Meeting Room
Level 1, 1 Macarthur Street
Melbourne, Victoria